PENGARUH KONSEP DIRI, TEMAN SEBAYA DAN BUDAYA KONTEMPORER TERHADAP PERILAKU KONSUMTIF SISWA SMP NEGERI 41 SURABAYA
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Published:
Apr 7, 2017
Keywords:
self concept, peer group, contemporary culture, consumptive behavior
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Abstract
The purpose of this study was to determine influence of self concept, peer group and contemporary culture by partial to consumptive behavior On the students of Junior High Schools 41 Surabaya, and The influence of self concept, peer group and contemporary culture jointly to consumptive behavior of students at Junior High Schools 41 in Surabaya. This study was a correlational research and using quantitative approach. Questionnaire technique used to collect data with research object in SMP Negeri 41 Surabaya. Sample determination research use simple random sampling technique as much as 291 students of VII, VIII and IX class from total population of 1070 students. Technique analyze data is using multiple regression analysis. Based on data analysis can be concluded that: The self concept itself have a significant effect on consumptive behavior, indicated that the stroneg self concept tendency consumptive behavior also increase if there is a conflict. Peers also has a significant effect on consumptive behavior, due to the friendship. Contemporary culture also has a significant effect on consumptive behavior it is because of a conflict so that the concept of a strong self could be affected on consumptive behavior, as well as peer and contemporary. The concept of self, peer and contemporary culture jointly give a significant effect on consumptive behavior, it is because of a conflict so that the strong self concept could be affected on consumptive behavior, as well as peer and contemporary culture
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Murwanti, D. (2017). PENGARUH KONSEP DIRI, TEMAN SEBAYA DAN BUDAYA KONTEMPORER TERHADAP PERILAKU KONSUMTIF SISWA SMP NEGERI 41 SURABAYA. JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN, 5(1), 38–51. https://doi.org/10.26740/jepk.v5n1.p38-51
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Dariyo, Agoes. 2007. Psikologi Perkembangan: Anak Tiga Tahun Pertama. Bandung: Refika Aditama
Durmaz , Y., .2014. The Influence of Cultural Factors on Consumer Buying Behaviour and an Application in Turkey. Global Journal of Management and Business Research: E Marketing.Volume 14 Issue 1 Version 1.0.
Gountas, John, dan Mavondo, Felix. 2003. Self-concept and Motivation as predictors of actual consumer behaviour ANZMAC Conference Proceedings Adelaide 1-3 December
Gumulya, J dan Widiastuti, M. 2013. Pengaruh Konsep Diri Terhadap Perilaku Konsumtif Mahasiswa Universitas Esa Unggul. Jurnal Psikologi Volume 11 Nomor 1, Juni. Fakultas Psikologi Universitas Esa unggul.
Jung, Kwon dan Kau, Keng .2004.Cultures Influence on Consumer Behaviors: Differences Among Ethnic Groups in a Multiracial Asian Country. Advances in Consumer Research Volume 31.
Kiriinya, S.N., Bwisa, H., dan Orwa, G.O., 2014. Childrens Peer Group Influence on Family Purchase Decisions in Kenya, International Journal of Advanced Research in Management and Social Sciences, Vol. 3 No. 11, November.
Makgosa, R., and Mohube, K., 2007. Peer influence on young adults products purchase decisions. African Journal of Business Management pp. 064-071, June.
Mangkunegara, A.P., 2004. Manajemen Sumber Daya Manusia Perusahaan cetakan pertama, penerbit PT. Remaja Rsodakarya. Bandung
Nayeem, T., 2012. Cultural Influences on Cunsumer Behavior. International Journal of Business and Management. Vo. 7, No. 21. ISSN 1833-3850. E-ISSN 1833-8119. Published by Canadian of Science and Education.
Pimthong, Saran, 2015 Psychosocial Factors Correlated with Sufficient Consumption Behavior of Students in Thailand and Malaysia. Behavioral Science Research Institute, Srinakharinwirot University, Bangkok, Thailand .Asian Social Science; Vol. 11, No. 4;
Primadini I, Y. dan Budiani, M.S. 2009. Hubungan Antara Gaya Hidup Dan Kelas Sosial Dengan Perilaku Konsumtif Pada Remaja Di SMA Trimurti Surabaya. Program Studi Psikologi, FIP, Unesa. Volume 03 Nomor 02 Tahun 2014.
Primadini, Y, dan Budiani, M.S., 2014.Hubungan Antara Gaya Hidup Dan Kelas Sosial Dengan Perilaku Konsumtif Pada Remaja Di SMA Trimurti Surabaya, Character. Volume 03 Nomor 02 Tahun 2014
Saad, Mohamad dan Metawie, M.,2015. Store Environment, Personality Factors and Impulse Buying Behavior in Egypt: The Mediating roles of Shop Enjoyment and Impulse Buying Tendencies,Journal of Business and Management Sciences ,Vol. 3, No. 2, 2015, pp 69-77.
Santrock. 2007. Life-Span Development. Seven Edition. New York: Mc Graw-Hill Companies, Inc.
Soekamto, S., 2007. Sosiologi Suatu Pengantar, (Jakarta: PT. Rajagrafindo Persada
Sumartono. 2002. Terperangkap dalam Iklan: Meneropong Imbas Peran Iklan Televisi. Bandung: Penerbit Alfabeta.
Sumarwan, U. 2011. Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Bogor: Ghalia Indonesia.
Tirtarahardja, Umar & La Sulo. 2005. Pengantar Pendidikan. PT Rineka Cipta. Jakarta.
Umar, H. 2003. Riset Pemasaran dan Perilaku Konsumen. Jakarta: Erlangga.
Wang, F. and Xu, S., 2009, Impact of Cultural Values on Consumption Behavior: A Survey of Contemporary Chinese University Students. Guangdong University of Foreign Studies, Intercultural Communication Studies XVIII:1.
Yakup, D., Mücahit, C dan Reyhan, O,. 2011. The Impact of Cultural Factors on the Consumer Buying Behaviors Examined through An Impirical Study. International Journal of Business and Social Science Vol. 2 No. 5