Radio Podcasts and Media Literacy in Combating Hoaxes

A Case Study of the Implementation of Media Social Responsibility

Abstract

This study aims to analyze the role of radio podcasts as a medium for media literacy in combating COVID-19-related hoaxes through the perspective of the social responsibility theory of the media. This research adopts a practice-based qualitative approach using a case study method focusing on the production of media literacy podcasts involving a professional journalism organization and a local radio station. Data were collected through in-depth interviews and observations of the planning, production, and distribution processes of the podcast content. The data were analyzed thematically by linking empirical findings with the framework of the social responsibility theory of the media. 

The findings indicate that podcasts function not merely as alternative channels for information distribution, but also as dialogic, reflective, and contextual spaces for public education. Through a personal and non-linear audio format, podcasts enhance media credibility, explain the complexity of health-related issues, and assist audiences in reinterpreting pandemic information circulating across multiple platforms.  Podcasts also represent a form of media convergence that integrates journalistic values, communication ethics, and digital distribution strategies. 

From the audience perspective, the study reveals an increased level of critical awareness toward COVID-19 information, particularly in evaluating sources, credibility, and message context. Although the impact is gradual, these findings highlight the potential of podcasts as an instrument for implementing media social responsibility in maintaining the quality of the public sphere during an infodemic. 

Keywords: radio podcast; media literacy; COVID-19 hoaxes; social responsibility of the media; case study