The Role of Graphic Design in Disway's Daily Digital Content Strategy

Abstract

This study aims to analyze the role of graphic design in the digital content strategy of Harian Disway and identify the problems faced in its implementation. The main focus of the research is how graphic design is able to support the effectiveness of visual communication,increase audience engagement, and strengthen the visual identity of the Daily Disway as a digital medium. The research method used is qualitative descriptive with a literature study
approach that is strengthened through the analysis of relevant journals and supporting data on
digital communication strategies.
The results of the study show that graphic design has a strategic role in strengthening the attractiveness of content, facilitating the delivery of information, and increasing interaction between media and audiences. The consistency of visual identity has been proven to contribute to building brand recognition and positive media image, while the use of infographics and interactive visual content can increase reading interest and extend the duration of audience
engagement. However, this study also found several problems, including visual identity
inconsistencies, limited design resources, lack of design adjustments to audience preferences, and difficulties in measuring the contribution of graphic design to digital achievement in a
measurable manner.