Communication Strategy Increases Political Literacy among Students Through Political Filmmaking Training

Abstract

Flood of information due to technological developments has an impact on the high number of hoaxes that appear. Technological developments also need to be balanced with the ability for media literacy. Especially in the political year, the hoaxes that emerged were related to politics. The report from Pemetan Hoax conducted by MAFINDO from January to March 2023 showed that 36.2 percent of hoaxes were from politics. The millennial generation, which has the most access to information, has low motivation to seek information about politics, and the lack of political participation among them. The right communication strategy is needed to increase political literacy among millennials. This article discusses the communication strategies that are being implemented to increase political literacy among students of the KPI Department of UIN Walisongo Semarang class of 2021. The service method used is to use the ABCD (Asset Based Community Driven Development) methodology. Seeing the potential that exists from the community. The potential possessed is that students have previously received media literacy and political communication courses. The communication strategy used is to see the potential and design activities to increase political participation among students. The communication strategy undertaken was to provide film-making training and strengthen political education from the KPU. The output is that students participate in politics through their work in making short films about politics.