RIHHADATA AISY; MOHAMMAD IQBAL; ANNI RAHIMAH. Consumer perceptions of brand authenticity: a review of purpose-washing phenomena in branding. BISMA (Bisnis dan Manajemen), [S. l.], v. 18, n. 1, p. 35–65, 2025. DOI: 10.26740/bisma.v18n1.p35-65. Disponível em: https://journal.unesa.ac.id/index.php/bisma/article/view/40605. Acesso em: 20 nov. 2025.