ILYAS, Gunawan Bata; ILYAS, Muh. Fadhel G Bata; GINTING, Yanti Mayasari; TAI, Quach Minh; IRFAN, Andi. Swipe, watch, buy: the hidden power of enjoyment, urgency, and influencers in live shopping. BISMA (Bisnis dan Manajemen), [S. l.], v. 17, n. 2, p. 217–242, 2025. DOI: 10.26740/bisma.v17n2.p217-242. Disponível em: https://journal.unesa.ac.id/index.php/bisma/article/view/39245. Acesso em: 27 jun. 2025.