MAHENDRA, Ahmad Bima; FERDINAND, Augusty Tae; PUTRI, Yuni Maxi. The role of pro-comparative advantage absorptive capacity in improving marketing performance using a resource advantage theory of competition perspective. BISMA (Bisnis dan Manajemen), [S. l.], v. 17, n. 2, p. 192–216, 2025. DOI: 10.26740/bisma.v17n2.p192-216. Disponível em: https://journal.unesa.ac.id/index.php/bisma/article/view/34974. Acesso em: 22 apr. 2025.