Kristiningsih, K., Hartini, S. and Usman, I. 2020. Service experience on skin cares customer attitude: the mediating role of self-congruity and functional congruity. BISMA (Bisnis dan Manajemen). 13, 1 (Oct. 2020), 37–46. DOI:https://doi.org/10.26740/bisma.v13n1.p37-46.