Fatmawati, I. , Abiyyu Fathin, A. and Jaroenwanit, P. 2023. Understanding how customers shape purchase decisions in the e-commerce marketplace. BISMA (Bisnis dan Manajemen). 15, 2 (Apr. 2023), 229–254. DOI:https://doi.org/10.26740/bisma.v15n2.p229-254.