Digital Marketing Strategies to Boost Brand Awarness at Depo Air Biru Surabaya
DOI:
https://doi.org/10.26740/akunesa.v14n02.p242-247Keywords:
Digital marketing; Brand awareness; Digital marketing strategy; Social-media; Small and Medium Enterprises (SMEs)Abstract
Depo Air Biru has utilized various digital marketing channels effectively to achieve the goal of increasing their brand awareness. Some of the strategies implemented include the use of social media, SEO, content marketing, paid advertising, and collaboration with influencers. Through these strategies, Depo Air Biru succeeded in introducing their brand to a wider audience, increasing interaction with customers, and building a positive brand image. This research contributes to the understanding of effective digital marketing strategies to increase brand awareness, especially in the context of small to medium businesses such as the Air Biru Depo in Surabaya. Apart from that, the results of this research also show how obstacles in implementing digital marketing can be overcome with careful planning, the use of appropriate technology, and the active involvement of a competent team.
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