REIZUKA ARI’S NARRATIVE STRATEGIES AND THEIR IMPACT ON TEENAGE GIRLS’ CONSUMPTION ON TIKTOK

Authors

  • Celvin Dwi Putra Mudianto Universitas Pembangunan Nasional Veteran Jawa Timur
  • Hera Nur Aini Universitas Pembangunan Nasional Veteran Jawa Timur
  • Zainal Abidin Achmad Universitas Pembangunan Nasional Veteran Jawa Timur https://orcid.org/0000-0001-8580-761X

Abstract

In the digital era, TikTok has become an influential social media platform that shapes people's consumption behavior. This study aims to analyze the role of Reizuka Ari as a content creator in creating digital consumption trends through narrative strategies and assertive communication. The researcher used a qualitative approach with a narrative content analysis method on several videos uploaded by Reizuka Ari that review food and beauty products. The analysis results show that Reizuka Ari consistently conveys product information clearly and relatably through a distinctive language style, strong expressions, and attractive visuals. He also utilizes the TikTok affiliate feature and builds active interactions with his followers. The combination of narrative elements, visuals, and an honest and persuasive communication approach successfully creates emotional engagement with the audience and encourages consumptive actions. This study concludes that content creators like Reizuka Ari are information providers and strategic agents who can influence digital consumption patterns through effectively curated content.

Keywords: Content Creator, Tiktok, Consumption Trends, Narrative Strategy, Digital Communication.

Author Biography

Zainal Abidin Achmad, Universitas Pembangunan Nasional Veteran Jawa Timur

Associate Professor at Communication Science Department, Faculty of Social and Political Science, Universitas Pembangunan Nasional Veteran Jawa Timur

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Published

2025-06-01

How to Cite

Mudianto, C. D. P., Aini, H. N., & Achmad, Z. A. (2025). REIZUKA ARI’S NARRATIVE STRATEGIES AND THEIR IMPACT ON TEENAGE GIRLS’ CONSUMPTION ON TIKTOK. Lentera : Journal of Gender and Children Studies, 5(1), 403–424. Retrieved from https://journal.unesa.ac.id/index.php/JOFC/article/view/40349
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